Jam Jars

Below is the image that I emulated. This is a design for Jamie Olivers brand of jams and condiments. I chose this as I found the labels simple but quirky and interesting at the same time. Also I thought that I could adapt the simplicity and add in my own style to brighten them up. An emulation is where we take an existing piece of art or product and add our own style to it and change it.

Firstly, I started writing down names that I could use to create my own labels in the style of these. I created a page and wrote down a variety of names including different condiments like marmalade, honey, jelly etc.

I then did a range of words that I could use in script and sans serif fonts. I also wrote the whole alphabet in capital and lowercase. This was so I could create my own words when on Photoshop.

I also experimented with drawing doodles of fruit and different shapes so I could include them on the labels to add my style and make them more exciting and colourful.

I then scanned the images into Photoshop and altered all the 'Levels' so that the document was pure black and white. Using the magic wand tool removes all the white so that you are able to copy elements on to the document and enables you to colour the pieces in.
After turning each scan black and white, I created a new document and began to

create each label using the text and drawings I had created by hand. Below is a couple of screenshots of the working progress of the labels. As you can see I began colouring in the elements to make them vibrant and to represent the ingredients in the condiments.

I then began copying bits of text and coloured images onto a separate document, which I used to create the six labels on.

I used rulers on this document so to ensure each label was the same size. This was so I had equal space for each label as it them makes them look professional and even.

When I had designed the six labels I printed them off in high quality so to ensure they were clear and had vibrant colours. I then used a guillotine to cut them so that they were straight with crisp edges.

Here are the finished label designs. I then had the idea to stick them to jam jars to obtain the effect of them being real products, which will make them look more professional.

I then stuck the labels on jars and photographed them separately. Below is a couple of examples of the jars.

I uploaded the photos onto my computer and dragged them into Photoshop so that I could change the colour of the jars. This was because I did not have any of the right coloured jars for the labels. Therefore, to make my labels more realistic and unique, I used Photoshop to edit the colour of the jar according to the ingredients on the label. I used a variety of tools to change the colour such as Colour Balance, Levels, Selective Colour, Brightness, Vibrance, and experimented with the Saturation to help edit these labels.

Here is the final photo of my jam labels. As you can see I have edited the colour of the original dark red colour jam to a colour that applies to the product described on the label. This makes my final piece look more realistic, professional and eye catching as it looks like the real thing. Also doing this helped improve my photoshop skills as I have never intended to completely change the colour of a piece. However, I have now learnt to do so through experimenting with the tools in Photoshop with this project. I have also improved my drawing skills with type as I have drawn most of the type which is shown on the jars.